Thursday, November 25, 2010

Monitor your market with technology - http://ping.fm/I1mH1

Tuesday, November 23, 2010

SEO tip: Google Image Optimization (10 Smart Ways of Cashing Google Images to Attract Quality Traffic to Your Website) http://ping.fm/wZ6F6

Monday, November 15, 2010

25 tips for killer Facebook marketing.
Getting your brand a Facebook page is like getting a shop at the prime location of the newest mall in town... www.webdialogue.eu

Friday, November 12, 2010

Great apps to customize your Facebook page: http://ping.fm/9ZlZG

Monday, October 25, 2010

5 Advanced Social Media Marketing Strategies for Small Businesses. http://ping.fm/37pj2

Friday, October 22, 2010

Five Advanced Social Media Marketing Strategies for Small Businesses...

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next. What follows are five advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don’t know what to do next.

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.
What follows are five advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don’t know what to do next.

Read on: http://ping.fm/z1JK9

Wednesday, August 25, 2010

Web safe fonts

Do you often get bored by seeing the same font types all over the internet and in all computers? Here is a practical overview for you:
A list of all fonts (displayed IN their own font type) safe to use, ranked after certainty of displaying well on the web.

More intro:
• Web designers are currently limited to using only those fonts in their designs that are installed on the end user's machine. Since we can only rely on those fonts that are pre-installed on user's machine being available to the UA, most designers have limited themselves to using one of the 11 Core Web Fonts that they know will be installed on all Windows and Macs.

• This list of Web safe fonts takes into account the most likely Roman Fonts that will be installed on computers. It lists the font name usable by CSS, weights and styles available, the likelihood the font will be installed (based on install source), and a sample of the font as an image. This list is based on hours of research and cross referencing, but is still being vetted. If you find any errors, please contact Jason at speakinginstlyes dot com.

See full list here: http://www.speaking-in-styles.com/web-typography/Web-Safe-Fonts/

Tip: click on rank in the top and you get them listed after their web safetiness.

Find the full article here

Wednesday, August 18, 2010

Map the internet and touch it

Take a look at this curious application by TouchGraph

• TouchGraph reveals the network of connectivity between websites, as reported by Google's database of related sites

• You can pull and squeeze it to explore relationships between groups

• This is even interesting from a semantic SEO point of view

Go to the site and fill in any words that you want to explore.

See it and touch it here: http://touchgraph.com/TGGoogleBrowser.html

Find the full article here

Wednesday, August 11, 2010

Is there SEO for flash sites?

Yes! From today we offer a solution to make flash sites' content searchable for search engines.

The trick is as follows:
- First we write a script that detects if every new visitor is a person or a search engine, and then presents either HTML or Flash content depending on who is visiting
- Then we produce a simple HTML version of the site content and put it on the web server - that is only visible to search engines, which don't understand the Flash
- While we do the HTML file, we can actually add meta tags to that file, to make it extra searchable
- We can also make sure that this HMTL file is using HTML header and other HTML structures correctly so that search engines read the content correct
- All we would need is FTP access to your flash site

Contact us to get Flash SEO service: info@webdialogue.eu
Find the full article here

Wednesday, July 28, 2010

Work in the digital age

A clouded future. Online services that match freelancers with piecework are growing in hard times. Elance, oDesk, LiveOps and many others offer freelance specialists. This tendency is growing in the web industry.
Millions of workers are embracing freelancing as an alternative to full-time employment or because they cannot find salaried jobs. According to IDC, a market-research firm, there were around 12m full-time, home-based freelancers and independent contractors in America alone at the end of last year and there will be 14m by 2015. Experts reckon this number will keep rising for several reasons, including a sluggish jobs market and workers’ growing desire for the flexibility to be able to look after parents or children.

Read more on The Economist.

Find the full article here

Tuesday, July 20, 2010

What it's like to own an Apple product...
Great comic by the Oatmeal. Have a look here: http://ping.fm/iqFV2

Wednesday, July 14, 2010

How Web 3.0 Will Impact Social Media and PR

Some points from a great article:

• The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by influence will become more personalised than ever. The information people receive will be more about their past interactions, others they engage with online and the products they purchase and less about where they live.

• The prioritisation of media will become more difficult than ever. In a world where information will be delivered in a niche manner on demand, the old PR economies of reach and influence matter considerably less.

• PR and customer service will move closer together. As the importance of mass media declines and the importance of the individual rises, the separation between journalist and everyday individual will become pointless.

• Everybody will become a company spokesperson. Building on the point above it will be impossible for traditional spokespeople to devote time to the growing number of on the record statements required. Rather corporate affairs and PR departments will need to train the entire organisation for influencer engagements.

• The tools for monitoring sentiment will be dizzyingly complicated. Monitoring your PR reputation simply by looking at the major news outlets outlets will seem archaic (if it isn’t already). Instead, PR departments will employ specially trained analysers to make sense of the wealth of data required to understand the public sentiment towards an organisation.
• PR will be even more important to an organisation. When everybody’s opinion matters, PR will be a paramount consideration in every decision a business makes.

Find the full article here

Thursday, June 24, 2010

Cool visualisation for World Cup: http://ping.fm/EOGQJ
Cool visualisation for World Cup: *
http://ping.fm/Ola3W*

Wednesday, June 9, 2010

The Economics of the Internet

Although quite US-centric this research paper is quite interesting.

Internet Value Chain Economics

Gaining a deeper understanding of the Internet economy

Summary: When considering the technological innovations of the past 50 years, the Internet is probably the one that has had the greatest impact on everyday life in developed economies.
Nearly six out of 10 Americans now shop online and more than four out of 10 bank online. Twenty hours of video are uploaded to YouTube every minute, while 5 percent of all time online is spent on the social networking site, Facebook. The Internet has also changed the way in which businesses operate—today, 64 percent of C-level executives conduct six or more searches per day to locate business information. The Internet has been a source of great good—as evidenced by the role played by Internet-based mapping and communications in the relief effort following the recent Haiti earthquake. The Internet also has shown a negative side — more than 97 percent of all emails are spam, while more than 70 percent of Americans fear online identity theft and 57 percent feel that their personal privacy has been greatly diminished by the Internet.

Go to report now

Source: http://webdialogue.eu/blog/33-news-a-events/180-the-economics-of-the-internet

Wednesday, April 28, 2010

WebDialogue recommends this Google Apps status: http://ping.fm/0eR2W

Monday, March 8, 2010

Facebook as corporate intranet?

We are currently constructing an intranet/extranet network for a client, besides doing their actual website. And yes, don't be mistaken: we recommended using Facebook as intranet/extranet for the company's clients, fans, friends, connections, potential clients etc.

This is an exciting project, and Facebook has quite good facilities for this idea.

· We recommended using the "Facebook Page" as corporate secondary website, as a backup and marketing vehicle for the client's actual website. See more here: http://www.facebook.com/help/?ref=drop#!/help/?page=175

· Then we create a handful of "Facebook groups" for various segments of our client's clients. These groups have individual privacy and access settings. Read more here: http://www.facebook.com/help/?ref=drop#!/help.php?page=982

· It is possible to control exactly what elements on the page/group that we allow to "stream" into the public space of fans/members personal walls etc.

· We also made a complete guide to the company's communication officers on how to set, maintain, delete and create their pages and groups for continuous use.

Not only is this construction a marketing gimmick to make the company look cool. It actually is a way to reach the communities of clients' connections, friends and colleagues. In other words the viral effect does its work as long as you keep your page and group alive.

You can do that yourself, or you can ask us to help you with a suitable strategy, that will make your employees, partners and clients happy and that will make you win new potential markets by entering the biggest community on the planet the corporate way.

A few years ago when Facebook was really winning terrain among the masses the discussion about Facebook as intranet was discussed mainly at an ethical level.
Links:
· http://www.contenthere.net/2007/11/facebook-as-your-intranet.html
· http://www.businessweek.com/the_thread/blogspotting/archives/2007/11/serena_software.html?campaign_id=rss_blog_blogspotting
· http://blogs.bnet.com/harvard/?p=158

Do you have experience with this procedure? Feel free to discuss.

Source: http://www.webdialogue.eu/blog/33-news-a-events/168-facebook-as-corporate-intranet