A clouded future. Online services that match freelancers with piecework are growing in hard times. Elance, oDesk, LiveOps and many others offer freelance specialists. This tendency is growing in the web industry.
Millions of workers are embracing freelancing as an alternative to full-time employment or because they cannot find salaried jobs. According to IDC, a market-research firm, there were around 12m full-time, home-based freelancers and independent contractors in America alone at the end of last year and there will be 14m by 2015. Experts reckon this number will keep rising for several reasons, including a sluggish jobs market and workers’ growing desire for the flexibility to be able to look after parents or children.
Read more on The Economist.
Find the full article here
Wednesday, July 28, 2010
Tuesday, July 20, 2010
What it's like to own an Apple product...
Great comic by the Oatmeal. Have a look here: http://ping.fm/iqFV2
Great comic by the Oatmeal. Have a look here: http://ping.fm/iqFV2
Wednesday, July 14, 2010
How Web 3.0 Will Impact Social Media and PR
Some points from a great article:
• The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by influence will become more personalised than ever. The information people receive will be more about their past interactions, others they engage with online and the products they purchase and less about where they live.
• The prioritisation of media will become more difficult than ever. In a world where information will be delivered in a niche manner on demand, the old PR economies of reach and influence matter considerably less.
• PR and customer service will move closer together. As the importance of mass media declines and the importance of the individual rises, the separation between journalist and everyday individual will become pointless.
• Everybody will become a company spokesperson. Building on the point above it will be impossible for traditional spokespeople to devote time to the growing number of on the record statements required. Rather corporate affairs and PR departments will need to train the entire organisation for influencer engagements.
• The tools for monitoring sentiment will be dizzyingly complicated. Monitoring your PR reputation simply by looking at the major news outlets outlets will seem archaic (if it isn’t already). Instead, PR departments will employ specially trained analysers to make sense of the wealth of data required to understand the public sentiment towards an organisation.
• PR will be even more important to an organisation. When everybody’s opinion matters, PR will be a paramount consideration in every decision a business makes.
Find the full article here
• The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by influence will become more personalised than ever. The information people receive will be more about their past interactions, others they engage with online and the products they purchase and less about where they live.
• The prioritisation of media will become more difficult than ever. In a world where information will be delivered in a niche manner on demand, the old PR economies of reach and influence matter considerably less.
• PR and customer service will move closer together. As the importance of mass media declines and the importance of the individual rises, the separation between journalist and everyday individual will become pointless.
• Everybody will become a company spokesperson. Building on the point above it will be impossible for traditional spokespeople to devote time to the growing number of on the record statements required. Rather corporate affairs and PR departments will need to train the entire organisation for influencer engagements.
• The tools for monitoring sentiment will be dizzyingly complicated. Monitoring your PR reputation simply by looking at the major news outlets outlets will seem archaic (if it isn’t already). Instead, PR departments will employ specially trained analysers to make sense of the wealth of data required to understand the public sentiment towards an organisation.
• PR will be even more important to an organisation. When everybody’s opinion matters, PR will be a paramount consideration in every decision a business makes.
Find the full article here
Subscribe to:
Posts (Atom)