How Web 3.0 Will Impact Social Media and PR

Some points from a great article:

• The old way of doing business where managers look after the media in a given market will become redundant. How people make decisions or are impacted by influence will become more personalised than ever. The information people receive will be more about their past interactions, others they engage with online and the products they purchase and less about where they live.

• The prioritisation of media will become more difficult than ever. In a world where information will be delivered in a niche manner on demand, the old PR economies of reach and influence matter considerably less.

• PR and customer service will move closer together. As the importance of mass media declines and the importance of the individual rises, the separation between journalist and everyday individual will become pointless.

• Everybody will become a company spokesperson. Building on the point above it will be impossible for traditional spokespeople to devote time to the growing number of on the record statements required. Rather corporate affairs and PR departments will need to train the entire organisation for influencer engagements.

• The tools for monitoring sentiment will be dizzyingly complicated. Monitoring your PR reputation simply by looking at the major news outlets outlets will seem archaic (if it isn’t already). Instead, PR departments will employ specially trained analysers to make sense of the wealth of data required to understand the public sentiment towards an organisation.
• PR will be even more important to an organisation. When everybody’s opinion matters, PR will be a paramount consideration in every decision a business makes.

Find the full article here

Cool visualisation for World Cup: http://ping.fm/EOGQJ

Cool visualisation for World Cup: *
http://ping.fm/Ola3W*

The Economics of the Internet

Although quite US-centric this research paper is quite interesting.

Internet Value Chain Economics

Gaining a deeper understanding of the Internet economy

Summary: When considering the technological innovations of the past 50 years, the Internet is probably the one that has had the greatest impact on everyday life in developed economies.
Nearly six out of 10 Americans now shop online and more than four out of 10 bank online. Twenty hours of video are uploaded to YouTube every minute, while 5 percent of all time online is spent on the social networking site, Facebook. The Internet has also changed the way in which businesses operate—today, 64 percent of C-level executives conduct six or more searches per day to locate business information. The Internet has been a source of great good—as evidenced by the role played by Internet-based mapping and communications in the relief effort following the recent Haiti earthquake. The Internet also has shown a negative side — more than 97 percent of all emails are spam, while more than 70 percent of Americans fear online identity theft and 57 percent feel that their personal privacy has been greatly diminished by the Internet.

Go to report now

Source: http://webdialogue.eu/blog/33-news-a-events/180-the-economics-of-the-internet

WebDialogue recommends this Google Apps status: http://ping.fm/0eR2W

Facebook as corporate intranet?

We are currently constructing an intranet/extranet network for a client, besides doing their actual website. And yes, don't be mistaken: we recommended using Facebook as intranet/extranet for the company's clients, fans, friends, connections, potential clients etc.

This is an exciting project, and Facebook has quite good facilities for this idea.

· We recommended using the "Facebook Page" as corporate secondary website, as a backup and marketing vehicle for the client's actual website. See more here: http://www.facebook.com/help/?ref=drop#!/help/?page=175

· Then we create a handful of "Facebook groups" for various segments of our client's clients. These groups have individual privacy and access settings. Read more here: http://www.facebook.com/help/?ref=drop#!/help.php?page=982

· It is possible to control exactly what elements on the page/group that we allow to "stream" into the public space of fans/members personal walls etc.

· We also made a complete guide to the company's communication officers on how to set, maintain, delete and create their pages and groups for continuous use.

Not only is this construction a marketing gimmick to make the company look cool. It actually is a way to reach the communities of clients' connections, friends and colleagues. In other words the viral effect does its work as long as you keep your page and group alive.

You can do that yourself, or you can ask us to help you with a suitable strategy, that will make your employees, partners and clients happy and that will make you win new potential markets by entering the biggest community on the planet the corporate way.

A few years ago when Facebook was really winning terrain among the masses the discussion about Facebook as intranet was discussed mainly at an ethical level.
Links:
· http://www.contenthere.net/2007/11/facebook-as-your-intranet.html
· http://www.businessweek.com/the_thread/blogspotting/archives/2007/11/serena_software.html?campaign_id=rss_blog_blogspotting
· http://blogs.bnet.com/harvard/?p=158

Do you have experience with this procedure? Feel free to discuss.

Source: http://www.webdialogue.eu/blog/33-news-a-events/168-facebook-as-corporate-intranet

Curious social web counter

Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by real time counters, Gary Hayes put together this little Flash app showing how active & dynamic the Social Web is.

http://www.webdialogue.eu/blog/33-news-a-events/155-social-web-counter